EEVAH: Apology
It only seems like a few weeks ago that we were writing a review of EEVAH’s last release, The Wire….and that would be because it WAS only that short amount of time ago!
Since then, the brilliantly workaholic duo, Nicole Hope Smith and Rick McNamara, have been non-stop creating whether it’s making and releasing hypnotic video’s for EEVAH, live-streaming all over social media, producing Rick’s singer/songwriter daughter ELLUR or writing and releasing sublime classics like their new song, Apology, which we are reviewing today.
Apology is a true anthem. It starts with a lo-fi drum loop backed by icy feedback and atmospherics, airy synths and earthy bass guitar. With a nod to artists such as The Jesus and Mary Chain, My Bloody Valentine and Death In Vegas in sound, the minimalism of the song emits a feeling of vastness and loneliness.
With reverbs swooping and swerving all around, you feel like you’re being let in to a private place in EEVAH’s world. Nicole’s vocals start and you know you’re in her head, listening to her intimate, private thoughts. Extremely melodic, the lyrics are raw, honest and direct such as the line, “When you do things to look like we’re friends and you talk like you want me but we both know you like to pretend”.
The chorus hits and you realise one thing….that this is EEVAH’s U2 “Joshua Tree” moment….and it’s perfection.
Sugar coated in pop brilliance, the vocals, guitars and the snare lift it higher and higher until you get to the craftsman-like middle eight section (the most important part of writing a classic), with Rick knocking out a bouncy riff that weaves itself around the almost mantra-esque groove.
EEVAH
From there we’re led into a more intimate bridge which has a brilliantly dangerous, subtle and cutting vocal and lyric from Nicole singing to the person that has angered her… “You’re just as bad as them all”. Ouch!
Apology is one of those rare, hard to write songs that manages to mix artistic integrity with a fantastic, commercial pop sound, therefore quite possibly, making it one of, if not our favourite, EEVAH single so far.
The song comes out 4th Sept on all digital platforms. Do yourself a favour and go and pre-save it now by clicking HERE: https://ditto.fm/eevahapology
We are also very happy to confirm that EEVAH will be back for as artists on our Gigmann.com and Manx Radio Livestream on the Manx Radio Facebook page this Thursday 3rd Sept from 8pm. Make sure you don’t miss it by clicking HERE to watch it!
You can also join the Facebook event page HERE for the livestream. Join up, let us know who will be in the audience and make sure to say hi in the livestream chat tomorrow night!
Also keep your eye on both Gigmann’s and Manx Radio Facebook pages tomorrow as we will be posting a video interview with the band ahead of the livestream!
You can follow EEVAH online HERE:
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